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COURSE ID 2932

The Art and Science of Product Claims

AVAILABLE On-demand
12 Hours

On-Demand

Offering Price
$ 2330
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Team Training

When you need on-site attention, we’re not just here to help, we’re there to help—right by your side.

Individual courses are remarkably effective. But sometimes when you have a specific need, it helps to have expert guidance right in the room with you and your team.

In that case, we’re happy to design a custom training for your entire team, whether online—or on-site.

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Remember – at checkout you can choose to take this course On-demand. We offer a 10% group discount when you register 2 of more attendees (up to 10). Contact us for larger groups.

ACCREDITATION CEU's - 1.2 IACET
View Course Outline

Differentiating claims are often key to successful OTC and CPG products. Consumer awareness of products is based on these label and advertising claims that need to be both consumer meaningful and grounded in adequate scientific support. Agencies like the US-FDA, Federal Trade Commission (FTC) and even TV networks have established requirements and guidelines on how to support various label and advertising claims, but the US requirements can be different in other countries. Industry is not often aware of how to develop compelling claims, the many different support requirements, and claims business value.

This intensive 12-hour course, will provide training on various types of OTC product claims, for labeling and advertising. The course includes training on how to create and develop new claims on currently marketed products and new products. Several different types of claims and support requirements will be covered such as comparative claims, preference claims, sensory claims, recommendations, endorsements, and demonstrations.

Other topics include claims guidance requirements in the US and other countries, such as, defending and challenging claims, as well as the business value of claims. The Course includes minimal pre-work. Sessions include various types of learning tools such as individual and team exercises, case studies, and problem-solving exercises.

All participants will be provided resources and hand-outs that will help them after the course has ended.

who should
attend?

LEVEL
Intermediate
INTERESTS
Biotechnology / Biopharmaceutical Cosmetics / Personal Care & Skin Care Medical Devices / Diagnostics Pharmaceutical Science & Technology

Industry professionals working in Marketing, Market Research, Clinical Research, Consumer Research, Sensory Science, Scientists/Formulators, Regulatory and Sales, along with any employee involved in developing, supporting and/or approving product claims will benefit greatly by attending this training.

This course is intended for professionals from the following industries: Any Consumer-Packaged Goods (CPG) or Over the Counter (OTC) company that sells and markets such products as OTC drugs, cosmetics, medical devices, dietary supplements and consumer products.

The training is mostly USA based but not exclusive to the US market.

Those new to this area as well as Jr. and Sr. Managers, Jr. and Sr. Scientists, Group Leaders and Directors will find the course very worthwhile.

 

 

course instructor

Frank A. Anthony, PhD
Owner & President of Consumer Science Solutions, LLC

Frank A. Anthony, PhD’s Courses
Frank A. Anthony, PhD is Owner & President of Consumer Science Solutions, LLC, specializing in Scientific, Clinical, Consumer Science, Claims and Medical Affairs consulting for OTC Products. Frank believes that successful products are the innovative combination of formula + package + claims, requiring a blend of both science and art. He has leveraged his years of scientific skill and creativity as a musician to drive ideas to innovations that successfully translate science into meaningful claims for consumers. Prior to starting Consumer Science Solutions, LLC, Frank was Global Director of the Claims Centre of Excellence for Bayer Consumer Health. He has worked in the OTC industry for over 30 years at Bayer, Merck, and Schering-Plough and more recently consulted for companies such as Coca-Cola, Sanofi, and Arcadia Consumer Health. His claims expertise covers brands such as Aleve®, Afrin®, Alka-Seltzer®, Bayer® Aspirin, Berocca®, Claritin®, Coppertone®, Dr. Scholl's®, Elevit®, Kaopectate®, MiraLAX®, Nizoral®, and One-a-Day®. Frank's experience includes basic and applied research, product safety, clinical research, consumer research, and claims approvals and defense, impacting products in US, Canada, Brazil, Europe, Asia and Russia. Frank has over 30 scientific publications/abstracts and 4 patents, has received numerous scientific achievements and leader behavior awards. He holds a PhD in Chemistry from Texas Christian University with an emphasis in Neurochemistry and completed his post-doctoral training at St. Jude Children's Research Hospital in Memphis, TN.

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