COURSE ID 2915

Packakaging Design: Designing a Package to Maximize Product Impact

AVAILABLE On-demand
90 Minutes

On-Demand

Offering Price
$ 295
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Team Training

When you need on-site attention, we’re not just here to help, we’re there to help—right by your side.

Individual courses are remarkably effective. But sometimes when you have a specific need, it helps to have expert guidance right in the room with you and your team.

In that case, we’re happy to design a custom training for your entire team, whether online—or on-site.

Learn more

Remember – at checkout you can choose to take this course On-demand. We offer a 10% group discount when you register 2 of more attendees (up to 10). Contact us for larger groups.

A package can mean the difference between proper dosing or failure to follow a drug regimen. It can build product loyalty or drive a user to switch to a different offering. It can also mean profitable manufacturing or a cost of goods headache.

At the conclusion of this 90-minute accredited training, you will understand the range of packaging features that can be considered in product development as well as approaches to determine which features are appropriate for your product. We will review the wide range of dispensing formats available, the importance of creating a user experience mindset, and the keys to creating a smooth commercialization strategy.

Can’t Make this LIVE Webinar?

Simply select the On Demand option when registering and we will send you access to the recorded version for 30 days. On Demand available within 3 business days after the live offering.

Our LIVE online training offers interactive participation. We highly encourage you to open your microphone and/or webcam during the live course to allow for the free exchange of remarks and questions between attendees and course director.

This course is intended for professionals from the following industries:

– Pharmaceutical-Healthcare

– Medical Device

– Cosmetics/Personal Care/OTC

– Household/Cleaning Products

Those working in departments such as Packaging Engineering, Graphics, Marketing, Procurement, Ops/Manufacturing will

benefit greatly from this training. Managers in the area of design, branding, innovation should attend, as well as procurement, or

packaging engineers.

Anyone involved in the selection, development, testing, specification and assembly of product packaging components will find

the training extremely valuable. Manager and supervisors of the above should also attend in order to obtain a better

understanding of the challenges facing their personnel.

course instructor

Heidi Graham
Founder/President, Shine Advisor

Heidi Graham’s Courses
Ms. Heidi Graham pursued package engineering as a way to blend creativity with science and make a positive impact in people's lives. Known for her entrepreneurial spirit and bias for action, her work has been recognized for pioneering open innovation and consumer-centric design, including the development of breakthrough continuous spray sunscreen that transformed the category. With a degree from Michigan State's School of Packaging, and a career of 25 years, spanning consumer goods, pharmaceuticals and B2B materials, she brings a diverse set of technical expertise and industry knowledge. Ms. Graham is the founder/president of Shine Advisor that boosts innovation strategy through a blend of creativity and technology expertise. Shine's eclectic innovation delivers breakthrough growth, combining packaging and product development expertise with an obsession for user experience. For more information visit Shine Advisor at www.shineadvsor.net.