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When you need on-site attention, we’re not just here to help, we’re there to help—right by your side.
Individual courses are remarkably effective. But sometimes when you have a specific need, it helps to have expert guidance right in the room with you and your team.
In that case, we’re happy to design a custom training for your entire team, whether online—or on-site.
Learn moreRemember – at checkout you can choose to take this course On-demand. We offer a 10% group discount when you register 2 of more attendees (up to 10). Contact us for larger groups.
Professionals interested in an introduction to claims development and support who work in Marketing, Market Research, Clinical Research, Consumer research, Sensory science, Scientists/Formulators, Regulatory and Sales, along with any employee involved in developing, supporting and/or approving product claims will benefit greatly by attending this training.
This introductory course is intended for professionals from the following industries: Any Consumer Packaged Goods (CPG) or Over the Counter (OTC) company that sells and markets such products as OTC drugs, cosmetics, medical devices, dietary supplements and consumer products. The training is mostly USA based but not exclusive to the US market.
Those new to this area as well as Jr and Sr Managers, Jr and Sr Scientists, Group Leaders and Directors will find the course very worthwhile.
Differentiating claims are often key to successful OTC and CPG products. Consumer awareness of products is based on these label and advertising claims that need to be both consumer meaningful and grounded in adequate scientific support. Agencies like the US-FDA, Federal Trade Commission (FTC) and even TV networks have established requirements and guidelines on how to support various label and advertising. Industry may not be aware of how to develop compelling claims and the many different support requirements.
This accredited 60-minute course will provide an introduction to product claims development and support. An overview of the different types of claims will also be explained including support requirements.
Frank A. Anthony, PhD
Owner & President of Consumer Science Solutions, LLC
Frank A. Anthony, PhD is Owner & President of Consumer Science Solutions, LLC, specializing in Scientific, Clinical, Consumer Science, Claims and Medical Affairs consulting for OTC Products. Frank believes that successful products are the innovative combination of formula + package + claims, requiring a blend of both science and art. He has leveraged his years of scientific skill and creativity as a musician to drive ideas to innovations that successfully translate science into meaningful claims for consumers.
Prior to starting Consumer Science Solutions, LLC, Frank was Global Director of the Claims Centre of Excellence for Bayer Consumer Health. He has worked in the OTC industry for over 30 years at Bayer, Merck, and Schering-Plough and more recently consulted for companies such as Coca-Cola, Sanofi, and Arcadia Consumer Health. His claims expertise covers brands such as Aleve®, Afrin®, Alka-Seltzer®, Bayer® Aspirin, Berocca®, Claritin®, Coppertone®, Dr. Scholl's®, Elevit®, Kaopectate®, MiraLAX®, Nizoral®, and One-a-Day®. Frank's experience includes basic and applied research, product safety, clinical research, consumer research, and claims approvals and defense, impacting products in US, Canada, Brazil, Europe, Asia and Russia.
Frank has over 30 scientific publications/abstracts and 4 patents, has received numerous scientific achievements and leader behavior awards. He holds a PhD in Chemistry from Texas Christian University with an emphasis in Neurochemistry and completed his post-doctoral training at St. Jude Children's Research Hospital in Memphis, TN.