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COURSE ID 2936

Competitive Intelligence in Product Development

AVAILABLE On-demand
90 Minutes

On-Demand

Offering Price
$ 295
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Team Training

When you need on-site attention, we’re not just here to help, we’re there to help—right by your side.

Individual courses are remarkably effective. But sometimes when you have a specific need, it helps to have expert guidance right in the room with you and your team.

In that case, we’re happy to design a custom training for your entire team, whether online—or on-site.

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Remember – at checkout you can choose to take this course On-demand. We offer a 10% group discount when you register 2 of more attendees (up to 10). Contact us for larger groups.

ACCREDITATION CEU's - 0.2 IACET RAPS
View Course Outline

How to Ensure Your Product Has the Edge Over Its Competition

Consider any successful product or service and it is highly likely its benefits and differentiation were informed by competitive intelligence. Without it, the product or service may fail and soon disappear from the shelf. Competitive intelligence can literally make that much of a difference.

This 90-minute, accredited training course will introduce the discipline of Competitive Intelligence and its process. Through its use, organizations can learn more about their buyers, suppliers, competitors’ products, resources and strategies which, in turn, can improve products and services under development. Competitive intelligence informs product development.

who should
attend?

LEVEL
Intermediate
INTERESTS
Biotechnology / Biopharmaceutical Food Science & Technology Medical Devices / Diagnostics Pharmaceutical Science & Technology

This online training is designed for professionals in the Cosmetics, Personal Care, Household Products, Food, Medical Device, Pharmaceutical and Life Sciences industries. The course is intended for novice to mid-career level personnel with job titles such as:

– Engineers

– Project Leaders

– Senior Technicians

– Scientists

– Technical Managers

– Department Heads

Personnel in Marketing and Claims will also benefit by learning how understanding the competitive environment can suggest and enable elements of differentiation in the market.

course instructor

Donna Foster
Competitive Intelligence Analyst

Donna Foster’s Courses
Donna Foster is a competitive intelligence analyst who has over 14 years of professional experience in the healthcare and consumer product industry. Ms. Foster is a recognized subject matter expert in primary and secondary research in support of product development. As a research & development (R&D) scientist, she has amassed a wide array of specialized skills and methodologies from industry leaders in the fields of competitive intelligence, qualitative research, design thinking, creative problem solving, and designing within constraints. She is a skilled competitive intelligence analyst, qualitative moderator, facilitator, and innovation architect.,Donna Foster is a competitive intelligence analyst who has over 14 years of professional experience in the healthcare and consumer product industry. Ms. Foster is a recognized subject matter expert in primary and secondary research in support of product development. As a research & development (R&D) scientist, she has amassed a wide array of specialized skills and methodologies from industry leaders in the fields of competitive intelligence, qualitative research, design thinking, creative problem solving, and designing within constraints. She is a skilled competitive intelligence analyst, qualitative moderator, facilitator, and innovation architect.

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