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When you need on-site attention, we’re not just here to help, we’re there to help—right by your side.
Individual courses are remarkably effective. But sometimes when you have a specific need, it helps to have expert guidance right in the room with you and your team.
In that case, we’re happy to design a custom training for your entire team, whether online—or on-site.
Learn moreRemember – at checkout you can choose to take this course On-demand. We offer a 10% group discount when you register 2 of more attendees (up to 10). Contact us for larger groups.
This course is intended for beginner formulators or marketing personnel and those with some experience who have the desire to quickly widen their level of knowledge and become familiar with the marketing, technical and claim substantiation issues related to hair product development such as:
Analytical Chemists
Microbiologists
Scientists
Technicians Personnel in research and development, sales, marketing, and labeling will find this course very valuable.
This 12 hour accredited course provides a review of the main marketing trends in hair care, followed by an analysis of the fundamental properties of human hair as related to cosmetic treatments.
The most advanced concepts on hair biophysics, composition, architecture, shape memory properties, and their relation to hair function and cosmetic aspects will be first reviewed. Subsequently, the basic science of shampoos, conditioners, styling products, hair colorants, hair reactive chemistry and products for changes in hair shape, etc., will be thoroughly covered.
In addition, for each product category a thorough review of the foremost raw materials presently used in the industry will be discussed. In this manner, scientists, formulators, and marketing professionals will quickly become familiar with the science of hair, products, properties, raw materials, and challenges related to the hair care cosmetic industry.
Finally, at the end of the course a critical analysis of the methodology used for hair claim substantiation will also be addressed. An all-participants interactive session has been developed that is dedicated to the design of typical hair care products from the knowledge gained within the course.
Manuel Gamez-Garcia, Ph.D.
Research Fellow, Ashland Specialty Ingredients
Manuel Gamez-Garcia received his Masters degree in Electrochemistry from the Tokyo Institute of Technology in Japan, and his PhD in Engineering Physics in the field of Polymers from the Ecole Polytechnique in Montreal, Canada. He worked for two years at the Pirelli Corporation in the field of physical and chemical properties of polymers. Since then he has held the positions of Manager of Claim Substantiation at Croda, Inc., Applications Manager Personal Care at Dow Chemical/Amerchol Corporation, Hair Care Manager for Firmenich, Inc., Senior Research Scientist at Ciba, Group Leader Hair Care R&D at BASF, currently he is a Research Fellow at Ashland Specialty Ingredients in charge of Hair Care Upstream.
Dr. Gamez-Garcia is the author of numerous publications on hair physical properties, hair damage, hair conditioning, and delivery of actives from shampoos. In 2000, he received the SCC Award for the best published paper from the Society of Cosmetic Chemists, and in 2011 he received the Shaw Mudge award for his work on hair straightening and heat damage. In addition to instructing for the Center for Professional Advancement, Dr. Gamez-Garcia is an instructor for the Graduate School of Natural Sciences at Fairleigh Dickinson University.